Open to senior & lead roles
Elena Marchetti
Senior Product Designer · Systems, fintech & health
Profile
Product designer with nine years of turning complicated, high-stakes flows into calm, accessible interfaces. I lead from research to shipped pixels, build design systems teams actually adopt, and pair closely with engineering.
Experience
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Lead Product Designer · Lumen Bank
2022 — Now
- Led the redesign of onboarding across web and mobile, cutting drop-off at identity checks by a third.
- Built "Tide", a token-based design system now used by 6 product squads.
- Mentor three designers; run weekly critique and quarterly research days.
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Senior Product Designer · Kindred Health
2019 — 2022
- Designed the patient appointment app from zero to launch in four countries.
- Introduced WCAG 2.2 AA reviews into every sprint.
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Product Designer · Studio Norte
2016 — 2019
Agency work for retail and mobility clients: discovery workshops, prototypes and design QA.
Selected projects
Tide design system
Tokens, 60+ components and docs for web, iOS and Android.
Calm onboarding
Identity checks rebuilt around plain language and progress.