73%
of company dashboards go unopened 30 days after launch.
12 slides · scroll to read. Open on a laptop for the animated presenter view.
Fieldnote
Analytics your whole team actually reads.
Fieldnote turns scattered dashboards into a calm weekly briefing, written in plain language, for every person who makes decisions.
Seed round · €2.5M
Investor presentation · 2026
01 · The problem
Dashboards get built. Then nobody opens them.
6.5 h
a week analysts spend answering the same one-off questions.
1 in 4
big decisions are made without data the team already had.
Sample figures for this template. Replace them with your own sourced numbers.
02 · The solution
One calm briefing instead of forty dashboards.
- Weekly briefingsPlain-language summaries of what changed and why it matters.
- Ask in Slack-style chatAnyone can ask a question and get a chart back in seconds.
- Works with your stackConnects to the warehouse and tools you already pay for.
03 · How it works
From raw data to a decision in three quiet steps.
-
01
Connect
Plug in your warehouse, CRM and product analytics in under ten minutes.
-
02
Learn
Fieldnote maps your metrics and learns what each team cares about.
-
03
Brief
Every Monday, each team gets a short briefing and can ask follow-ups.
SOM
€420M
TAM · €48B
SAM · €9.2B
€420M
04 · Market
Every team with data, and no analyst to spare.
- Total addressable · BI & analytics software
- €48B
- Serviceable · teams of 20 to 500 in EU & US
- €9.2B
- Obtainable in 5 years · 4.5% share
- €420M
05 · Business model
Land free, expand per seat.
Teams start on Starter, invite colleagues, and upgrade once briefings become part of the weekly rhythm.
Starter
€0
Up to 5 people
- →1 workspace
- →Weekly briefing
- →3 data sources
Team
€12
per seat / month
- →Unlimited sources
- →Ask anything chat
- →Slack & email digests
Scale
Custom
annual contract
- →SSO & audit log
- →Private deployment
- →Dedicated success lead
06 · Traction
MRR up 4.7× in nine months.
€84k
Monthly recurring revenue
212
Paying teams
128%
Net revenue retention
MRR, € thousands · 2026+19% MoM
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
07 · Competition
Powerful enough for analysts. Simple enough for everyone else.
Legacy suites need a specialist. Spreadsheets don't scale. Fieldnote sits in the empty corner: deep answers, zero training.
Deep insight
Surface level
Expert only
Anyone
Fieldnote
Legacy BI suites
Spreadsheets
Analytics agencies
08 · Go-to-market
Product-led growth, partner-led scale.
-
Q4 2025
Private beta
40 design-partner teams, weekly feedback loop.
-
Q2 2026
Public launch
Self-serve Starter plan and Slack app.
-
Q4 2026
Team growth
Partner program with 12 data agencies.
-
2027
Scale tier
SSO, audit log and EU private cloud.
09 · Team
Builders who've shipped data products before.
-
Maren HoltCEO · ex-product lead, 2 exits
-
Tomás IbarraCTO · data infra for 10 years
-
Priya NandakumarHead of Data Science
-
Jonah WellerDesign · calm interfaces
-
Aiko BrandtGrowth · PLG playbooks
-
Sol FerreiraCustomer success
10 · The ask
Raising €2.5M to reach €1M ARR in 18 months.
SAFE, €14M post-money cap. 18 months of runway at planned hiring.
- Product & engineering45%
- Go-to-market30%
- Data partnerships15%
- Operations10%
